It took only 2 weeks for USA Today to catch up with my prior cloud computing post. They published a front-section article titled “Demystifying the Cloud”. The article identifies that many people hear the words “Cloud Computing”, and it seems nbody knows (or cares) what it means.
Why can’t anybody figure out what the companies are trying to say? Because they’re selling nothing new, and trying to make it sound new, confusing everybody. USA Today reports “There’s a general consensus that marketers have done a poor job of explaining the cloud. Hazy perceptions of cloud services may require these companies to hone their pitch to be understood.”
“Cloud marketers may need to … stop referring to the cloud altogether.” That’s not a bad idea. All it’s ever been is marketing repackaging, anyhow.