A friend gave me a paper copy of Jesse James Garrett’s “The Nine Pillars of Successful Web Teams”. You can get the just of the material in a web posting. It’s a decent article. Okay. Kind of fuzzy mumbo jumbo. For example, why 9 pillars, not 8 or 10? No reason. It’s just what he thought of as he wrote. Missing is the significant “And Therefore…” conclusion. People who include the conclusion are the brave ones.
The first paragraph says Project Management is the hub that binds all the tactical competencies. Hub? How come Abstract Design shows in the center of the graphic? How about saying Project Management is the adhesive or glue that binds.. Mixed analogies made me question the rest of the writing.
When I rolled down the to the bottom, I had the light bulb realization that made reading the article worth while. “User-centered design means understanding what your users need, how they think and how they behave — and incorporating that understanding into every aspect of your process.”
I realized the recursive nature of the web design industry. Not just web design, but any design, these days. Any industrial design. Even $1B aircraft designs. It’s all about surveyed and marketed user opinion. What ever happened to designing things the way they ought to be designed? Remember the original Boeing jet? Why? Because air travel was suppose to be done with jets, that’s why.
When web technology was conceived as a hypertext system, serving content and information, rather than an application portal, it wasn’t based on what the users wanted. Someone had a vision, and did it regardless of everybody else storing sequential documents.
Consider breaking the feedback loop with your users. Socialized creativity doesn’t work. If you want to be a web technician, go for it. If you want to be an innovator and creator of the future, you’ll need to break the feedback loop and do something new. Consider providing some absolute solution or capability because you know it ought to be done.
And Therefore… Don’t run around with the whims of others. Choose your path. Your insight. Your creativity. Do the thing you know has value. Get this right, and you’ll be a technology leader rather than another tag along.