Slashdot introduced an editorial by Jakob Nielsen, claiming search engine web pages are sucking too much value from web pages that create content. The article picks up slowly, but then deflates at the critical logical turning point.
[Content pages create better and better content, and keep less and less of the profit due to competitive pressures.] This is great news for search engines: they can double their income by doing nothing. Just sit and wait for all other websites to improve — then skim off the increased earnings.
But the large logical fax paux is not recognizing that search engines are ALSO competitive web pages, just like the hypothesized caste of content pages. Search page companies have costs just like a search link is a cost to a content page. Mr. Nielson is really describing inflation — something that goes on in search costs, and every other cost in the free world.