Category Archives: Contract Work

Forcing Choices on Customers

Posted on November 24, 2005 by Brian

Do customers want options, or do they want to be told what they need and then sold the solution? Why would anybody want options? At most, options are on the path to a solution. But anybody who’s short on time … Continue reading →

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Acquisition Speak – “Reducing Risk” (006)

Posted on November 4, 2005 by Brian

Score Better by Changing the Target Continue reading →

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Opting-out of opt-out

Posted on November 3, 2005 by Brian

I read of Google’s efforts to scan many significant works and make portions available, or at least searchable through their website, selling ad space during the process. To be sure, they offer any author the option of opting out. This … Continue reading →

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